Wednesday, October 14, 2009

Adji Desir Case: Media Opportunity Thursday

WHAT: Media opportunity

WHEN: Thursday, Oct. 15, 2009

TIME: 10 a.m.

LOCATION: Collier County Sheriff’s Office, 2373 Horseshoe Drive N. Media, please meet in the lobby.

SUMMARY: Thursday will be Adji Desir’s seventh birthday.

Adji was last seen playing outside of his grandmother’s house in Farm Worker Village in Immokalee on Jan. 10, 2009, while his mother was at work. There has been no sign of him since.

The Collier County Sheriff’s Office is once again reaching out to the public for tips that could help in bringing the developmentally disabled boy home.

“We’re still hopeful to reunite him with his parents,” said Sgt. Ken Becker of CCSO’s Major Crimes Bureau. “But as time goes on it will depend on assistance from the public and that one person who has that little bit of information that will lead us to him.”

Next month the search for Adji will extend to the mailboxes of millions of residents across the United States.

Adji’s photo will be featured on national direct-mail advertising fliers to be distributed to 75 million homes across the United States during the week of Nov. 8 through the week of Dec. 13, according to the National Center for Missing & Exploited Children® (NCMEC).

NCMEC is partnering with Valassis Inc, one of the nation’s leading media and marketing services companies, and the U. S. Postal Service in distributing the fliers as part of Valassis’ Have You Seen Me?® picture program.

The fliers will be distributed weekly by region. They are scheduled to arrive in Florida mail boxes the week of Nov. 15.

“A picture is the most important tool we have in the search for a missing child,” said Ernie Allen, NCMEC president and CEO. “Please take the time to carefully review Adji’s picture and the pictures of other missing children.You may have the one piece of information that we need to help them come home.”

Adji’s disappearance has received national exposure, including on CNN’s “Nancy Grace” show and on “America’s Most Wanted,” which is profiling the case on its Web site at’

CCSO has produced a video about the case and the agency is asking that everyone post it to their blogs, Facebook, MySpace and other social networking sites and e-mail the link to it to everyone in their address book. The video's release in July coincided with the six-month anniversary of Adji's disappearance. Click here to watch the video.

Click here to view the flier.

Anyone with information is asked to call the Collier County Sheriff’s Office at 774-4434, or if you wish to remain anonymous call Crime Stoppers at 1-800-780- TIPS (8477).