Wednesday, June 29, 2011

CCSO Adopts New Communication Tool

The QR code is the latest addition to the Collier County Sheriff’s Office’s technological communication toolbox.

The QR code, or Quick Response code, is a two-dimensional bar code that contains text, URL, or other data. By scanning the QR code with a smart phone camera or bar code scanner, users are connected with a website or video that offers additional information on the topic.

“We are always looking for new ways to provide the community with safety information,” said Sheriff Kevin J. Rambosk. ‘We must reach out to the community in as many ways as possible, and with the ever-increasing popularity of smart phones we see QR codes as a tremendous communication opportunity.”

CCSO sees a broad range of potential uses for QR codes. For example, a QR code on a flier about a crime could link to a video obtained from a surveillance camera or the page on where
 citizens can submit a tip.

On Wednesday the agency launched its use of QR codes by embedding one into a press release about fireworks safety. Once scanned, the code connects the smart phone user to a CCSO video with additional information on the topic. In addition, fliers for the upcoming National Night Out event on Aug. 2 will include QR codes that link to a full slate of National Night Out events.